Senior Field Marketing Manager at PagerDuty
Denver, CO, US
At PagerDuty, we believe that people do their best in a culture that fosters inclusion, innovation, and success. Our values - Community, Growth, Passion, Team and Trust - serve as the foundation of our collaborative and dynamic culture. Whether it’s conducting a retrospective, participating in our monthly Hackdays, cranking out a new product feature, supporting our two PagerDuty bands, or doing our day to day work, Dutonians live and breathe these five values every day. Together, we solve real customer issues and fulfill our mission of connecting teams to real-time opportunities and elevate work to the outcomes that matter.  
 
As the Senior Field Marketing Manager, you will lead the creation and execution of a go-to-market plan focused on creating leads, opportunities, pipeline, and revenue for a designated region and sales team. You will combine inbound, outbound, ABM and customer marketing tactics to reach your target personas and drive demand, credibility, awareness and positive business results. You will take an analytical approach to problem solving always striving for improvement and work across all levels of the organization.
 
Do you have the strategic skills, technical chop and a can-do attitude? Would you like to have fun in a high-growth, high-energy environment? This role is for you!

How You Impact Our Vision

    • Partner with and tightly integrate with regional sales and sales development teams in their achievement of top line revenue goals
    • Ensure lead generation/pipeline/opportunity creation targets are forecasted
    • Lead a regional marketing budget with an eye on investing in great ideas that produce results
    • Be accountable for and propel the flow of leads to support the sales goals
    • Create a cadence of regular reporting to track performance and measure Return on Investment, and adjust as needed
    • Be a key conduit of information between the field teams and other go-to-market functions
    • Collaborate with the Digital/Web Marketing, Campaigns, Customer Marketing, Events, Operations and Product Marketing teams to develop integrated plans

About You

    • You’re driven, motivated by results and contribution to pipeline/revenue
    • You’re a modern marketer; knowledgeable and experienced at using a mix of tactics to deliver the right message to the right person at the right time
    • You’re an expert at developing and executing an enterprise marketing plan across a diverse sales team
    • You’re fluent in funnel metrics, analysis and the ability to glean insights from reporting
    • Key ability to understand and communicate products and business line value differentiators
    • Exceptional communication skills both written/verbal, influencing skills and project management skills
    • Thrive in dynamic, fast paced, high performance environments

Minimum Requirements

    • At least 7+ years of technology marketing experience with specific demand generation, field marketing or related experience
    • Experience marketing SaaS platforms and offerings; B2B industry preferred
    • Consistent track record in creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social media
    • Strong understanding of how to use content marketing to generate qualified leads
    • Knowledge of the B2B purchase process and how to find opportunities to create demand and accelerate pipeline
    • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth
    • Experience with targeting, segmentation, and list acquisition to build prospect lists for demand campaigns
    • Experience in Account Based Marketing (ABM) approaches
    • Background in supporting new and existing product launches
    • Proficiency in building, launching, and reporting on campaigns using Marketo and Salesforce.com
    • Willingness to travel up to 25-40%

Preferred Qualifications

    • Possess a strong work ethic and able to work both independently/in a team
    • Proven ability to efficiently work on multiple project requests simultaneously in a fast-paced environment where tight deadlines and unexpected complexities can crop up
    • Willingness and ability to take risks, potential fail, and learn from these failings
    • Confirmed skills interacting with executive/senior management teams
    • Passion for technology and the role it plays in building digital services