Careers

                                                                                                                      

Senior Social Media And Content Marketing Manager at Fiverr
New York City, NY, US

Fiverr’s mission is to change how the world works together. The Fiverr platform connects businesses with freelancers offering digital services including graphic design, copywriting, voice-overs and music and film editing. Fiverr's global community of freelancers offers services in over 200 service categories across more than 160 countries.

We’re looking for an incredibly creative, highly organized communicator who knows what it takes to execute social and content programs for a global brand. You should have proven experience in thinking big, executing well, and using analytics to measure content and social media campaigns.

This key member of our Brand Marketing team will collaborate with the Director of Brand & Digital and Digital Community Manager to execute strategies that drive conversation and engagement on our social channels and digital content platforms including blogging, podcasting, and email.

While the Digital Community Manager will own finger-on-the-pulse daily activity via social monitoring and engagement, you will focus on developing and executing an ongoing calendar of proactive content that mixes core brand message, marketing campaigns, company news, and topical events. You will be the primary channel content owner and coordinator of all content activities on social media and digital content platforms.

Our Senior Social Media and Content Marketing Manager must be able to clearly visualize and voice our mission -- to change how the world works together -- with conviction and convey that story in a variety of formats.

Responsibilities

  • Content strategy, creation, and curation: day-to-day strategy, calendar development and execution of targeted, brand-driven content for all Fiverr channels including Facebook, Instagram, Twitter, LinkedIn, and others. At the same time, partner with the internal and external teams, agencies, publishers, and producers on content creation and involve the Fiverr community in a collaborative content production process to scale digital content capabilities and output, including:
  • Fiverr Blog: own the Fiverr blog including editorial strategy and narrative arc, project management, posting, analytics, and best practices. Work with internal and outside vendors to develop a steady stream of content that speaks to our audiences and drives action while also leveraging technology to derive intelligence.
  • Email Newsletter: own the production of Fiverr’s email newsletter, combining content strategy and analytics to determine editorial.
  • Emerging Format Content: identify and build programs that leverage new media to target defined audiences with relevant messages.
  • Content Amplification: own daily budgets for content syndication, promotion, and amplification - balancing between daily content and campaign efforts.
  • Campaign content and activity planning: work with the greater marketing team to plan and execute strategic brand marketing efforts that leverage social and digital assets to increase engagement, participation, and sales via copy, analytics, paid social targeting and influencer strategy.
  • Social listening and analytics: leverage third-party and internal measurement tools to analyze activity that informs program planning, as well as provide reports on performance, and continually find ways to improve.
  • Trend Spotting: champion trend spotting and social media/content innovation. Be constantly on the lookout for emerging content and social platforms and tools to maximize business impact.
  • Measurement: work with the Director of Brand & Digital to develop a measurement framework and establish KPIs that link to social and content marketing to core business objectives. Use metrics to optimize and drive continuous improvement in Fiverr social efforts.
  • This position will involve working outside of office hours in order to post on evenings, weekends, and holidays and to be the point of contact during events or potential crises.

Requirements

  • Passionate about Fiverr, building a global community, and someone who gets things done.
  • 4-6+ years of hands-on experience working in social media or in a digital marketing environment.
  • Equal parts strategist and executor. Able to build a strategy and execute flawlessly, autonomously if needed.
  • Incredibly strong writing skills and ability to develop and maintain an authentic voice.
  • Extra savvy with all social platforms, analytics platforms, and content production processes.
  • Posses strong organizational and interpersonal communication skills, even under pressure.
  • Able to work independently and prioritize effectively in a fast-paced mature startup environment.
  • Bachelor's degree preferred

Benefits

When you join Fiverr, you’ll become an important member of one of the hottest startups in the world. From day one you’ll be challenged to take risks, think big, and make an impact, while getting lots of love and support from the team. A few of the perks you’ll receive include: competitive salary, health, dental and vision care, an awesome work environment with a company that loves its employees, and the eligibility to participate in Fiverr’s stock option plan.

Equal Opportunities

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace, from our community to our product. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.