Sr. Marketing Manager, Packaging at Blue Apron
New York City, NY, US
About Blue Apron:

Headquartered in NYC with fulfillment centers in New Jersey, California and Texas, Blue Apron’s mission is to make incredible home cooking accessible to everyone—from the novice cook just getting started to the experienced chef. We send millions of meals to customers with all the pre-measured and perfectly proportioned ingredients they need to prepare delicious and healthy meals at home. We introduce our members to new ingredients, flavors, and cooking techniques with seasonally-inspired recipes that are always delicious, fun and easy to prepare. We make fresher, healthier food available at better prices by rethinking the grocery supply chain from the table all the way back to the farm.

What We are Looking For:

Blue Apron is looking for a Senior Marketing Manager, Packaging to develop and manage our physical in-box product experience. This role will report into the Director of Loyalty & Engagement but partner closely with our sourcing teams to define and maintain a flexible branding strategy that can accommodate our ever changing line of ingredients.

We are looking for a seasoned marketing professional with deep expertise in branding physical experiences. This role requires a process oriented, strategic mindset with a keen eye for detail and design. Like us, you should be customer-focused and brand-obsessed, curious about new, innovative ways to engage our customers and eager to produce tangible, actionable results and a best-in-class customer experience.

Key Responsibilities:

Create and lead an actionable strategy for brand mix in-box (i.e., mix of Blue Apron branded products vs. partner branded products vs. co-branded products)

Act as strategic lead, partnering with our creative team to develop new brands and oversee co-branding opportunities

Collaborate with the content team to develop and execute a strategy for on-package messaging

Identify and pursue opportunities to be a market leader in sustainability messaging

Act as marketing lead on day to day packaging decisions including material and film selection

Serve as liaison with the sourcing and operations teams to bring new products to market

Leverage customer insights to deliver a highly engaging in-box customer experience week over week


Bachelor's degree from a top school with strong academic performance

7-10 years brand management, packaging, and/or marketing experience

Comfort making quick decisions and trade-offs with limited information

Strong organizational skills, with success driving multiple cross-functional projects simultaneously

Passion for translating brand and customer insights into innovative and engaging physical experiences

Ability to think strategically and creatively

A self-starter with an ability to excel in a dynamic, ever-changing environment and to switch gears as required

Naturally curious; you’re inspired by the road less traveled and finding creative solutions that others haven’t considered

Excellent communication and presentation skills