Acquisition Marketing Manager at Betterment
New York City, NY, US
About the right team member:

You believe in the power of marketing to introduce people to technologies and services that will change their lives. Figuring out how to efficiently find and attract customers at scale gets you psyched. You always strive to find data to back up your point of view but can think outside the box when the data isn’t there. You are a team player who is also a self-starter and leader among peers. In your heart you are a performance marketer, but you also understand the value of building (and measuring) awareness and consideration. You consistently build strong internal and external relationships, and never hesitate to roll up your sleeves and learn new things, while leveraging your experience to teach others. You are excited to use your knowledge and relationships to scale a business, while staying on top of the constantly changing media marketplace. You relish the opportunity to learn about new channels and approaches to customer acquisition.

Responsibilities:

Efficiently and creatively grow the Betterment customer base through paid advertising channels across web, mobile, and offline - with a particular focus on digital media and video (linear TV, addressable, programmatic and OTT)
Build campaign and testing roadmaps against key business growth initiatives
Execute and optimize marketing campaigns in several channels, with an eye towards increasing efficiency of marketing spend through A/B testing
Manage media budgets of significant size, agencies, and media partnerships
Collaborate with Design and Engineering teams on advertising campaigns and landing pages to bring our product to life
Perform ongoing and post-campaign analysis and use that analysis to form recommendations for new campaigns and strategies
Research and evaluate new channels, vendors, and partners for consideration, using relevant data to support recommendations
Qualifications:

5-7 years of work experience in a data-driven marketing role in a fast-paced workplace (Brand or Agency)
Excellent problem-solving skills with exceptional attention to detail
Outstanding ability to prioritize, multi-task and manage time efficiently
Self-starter approach to work, with drive to consistently exceed objectives and take on more responsibility
Passion for disrupting an industry and being part of the team that is directly responsible for building the customer base
Deep familiarity with the Digital Media landscape (e.g. DSPs, DMPs, 3rd Party Data Providers) and with key AdTech tools and concepts (e.g. DoubleClick Campaign Manager, trafficking processes)
Robust understanding of quantitative concepts around driving performance (e.g. lookalike or response models) and measuring performance (e.g. last click vs. multi-touch attribution models, holdout controls, statistical significance)
Experience with Excel/Google Sheets for analysis purposes, eager to develop/learn SQL skills
Nice-to-haves:

Experience with offline channels such as direct mail
Experience with mobile marketing