Acquisition Marketing Associate at Betterment
New York City, NY, US
About the right team member:

You’re passionate about introducing people to technology that matters and you’ve got the intelligence and drive to do it at an innovative, fast-paced company where your efforts will directly affect growth. You’re eager to dive in, learn new things, and hone your skills building up several channels as a key member of our acquisition team. You’re results-oriented and motivated by data -- finding the data to back up your plans is what makes you tick. You’re a creative thinker who cares about the details and you’re ready for a role where you’ll be challenged on a daily basis.

Responsibilities:

Work with our Acquisition Manager to efficiently and creatively grow the Betterment customer base through paid advertising channels such as SEM, Podcasts and Affiliates
Build and optimize marketing campaigns in several channels, with an eye towards increasing efficiency of marketing spend through A/B testing
Perform ongoing and post-campaign analysis and use that analysis to form recommendations for new campaigns and strategies
Work with our Business Intelligence team to identify regular reports and analyses that will inform acquisition strategies
Research and evaluate new vendors/partners for consideration using relevant data to support recommendations
Qualifications:

Bachelor’s Degree
3+ years of work experience in a marketing or marketing analytics role at a startup or other fast-paced environment
Excellent analytical and problem-solving skills with exceptional attention to detail and a data driven mindset
Outstanding ability to prioritize, multitask and manage time efficiently
A self-starter with the drive to consistently exceed objectives and take on more responsibility
Passion for disrupting an industry and being part of the team that is directly responsible for building the customer base
Experience with Excel for analysis purposes, eager to develop/learn SQL skills
Nice-to-haves:

SQL experience
Prior experience with Podcast marketing, SEM, and other digital media advertising