Digital Marketing Strategist - SEO & SEM at Vidyard
Vancouver, CA
Vidyard is looking for an experienced Digital Marketing Strategist to increase our organic search traffic and optimize our paid search engine marketing (SEM) campaigns. You will be responsible for creating and executing the SEO strategy for both onsite and offsite optimization and managing paid media budget. We are looking for a highly analytical and creative strategist who is a skilled communicator and able to collaborate with various teams to achieve our SEO & SEM objectives. A track record of success leading SEO & SEM is essential to this role.

As the Digital Marketing Strategist - SEO & SEM, you will:

Develop and execute a successful SEO & SEM strategy
Align the SEO strategy with the overall marketing strategy to achieve company objectives
Conduct keyword research to support SEO and SEM initaitives
Continuously optimize the performance of our SEM paid media campaigns
Perform technical SEO audits to identify onsite & offsite issues and opportunities
Developing new traffic acquisition and link-bait opportunities
Working with social media, community & PR to acquire high value links
Work with the content team to optimize website content and blog posts
Work with developers and engineers to implement and QA technical recommendations
Collect data and report on traffic, rankings and other SEO aspects
Stay current with the latest trends in SEO and inbound marketing strategies and tactics

To be an effective team member, you will have:

Proven track record of success as in SEO & SEM in a competitive industry
Expert knowledge in Google AdWords
Expert knowledge of current SEO and inbound marketing practices
Knowledge of HTML/CSS
Experience creating SEO & SEM reports and dashboards
Familiarity with relevant tools (e.g. Google AdWords, Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics)
Excellent communication skills
Strong organizational and leadership skills
Analytical and can derive strategic insights from data
Knowledge of user experience design concepts and landing page design
A strong desire to make a huge impact in a high-velocity startup environment

What does Vidyard do?

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

Life as a Vidyardian:

Growth

You will have the opportunity to create your own destiny in your role by generating and managing your own projects and seeing the impact of your work.

Team

At Vidyard you will work alongside the best and brightest in the industry. We hire carefully for technical expertise and cultural fit, and are proud of our team!

Fun

We never miss an opportunity to have fun. We host weekly social events in addition to holiday celebrations, sports teams, not to mention our legendary parties!

Perks & Benefits

We offer free catered lunches, free snacks and drinks, free on site massages, generous subsidies for health & wellness and continuing education, on top of competitive pay & health benefits.

Notes:

We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Agency calls will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify human resources.