Digital Marketing Strategist - Web Strategy & Optimization at Vidyard
Vancouver, CA
We are looking for a data driven individual who is passionate about performance marketing to join the Vidyard digital team. The Digital Marketing Strategist with a focus on Conversion Rate Optimization and Web Analytics will be responsible for driving growth across You will be leading projects with a focus on optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), and ROI by channel and media campaign. In this role you’ll work with the Director, Digital Marketing to drive the digital strategy while executing and optimizing across the marketing funnel.

As a Digital Marketing Strategist - Conversion Rate Optimization & Analytics at Vidyard you will:

Conversion Rate Optimization

Identify CRO opportunities for stakeholders, and lead testing processes
Manage ideation, planning, and execution efforts of CRO special projects.
Perform A/B, website usability and website conversion rate testing
Direct the design of landing pages, ensuring that all web functionality is operating properly
Collaborate and manage projects with cross functional teams of Developers, Designers and UX

Web Analytics

Create web analytics reports and dashboards to measure website performance
Analyze web analytics and testing data to develop optimization hypothesis that could become potential projects
Ensuring the integrity of our UTM campaign tagging
Troubleshooting web analytics issues and making tracking code changes as needed

To be an effective team member you will have:

5+ years of experience with digital strategy, web design, web analytics and conversion optimization
Experience working with tools such as Optimizely, Unbounce and Google Analytics
Experience leading conversion lift analysis meetings and developing a CRO hypothesis and recommendations
Experience analyzing web metrics data for the purpose of deriving actionable insights
Working directly with designers, UX strategists and copywriters to develop landing pages
Hands on experience setting up A/B tests and conversion tags in tools such as Optimizely
Familiar supporting SEO initiatives and being mindful of SEO requirements
Knowledge of user experience design concepts and landing page design
A strong desire to make a huge impact in a high-velocity startup environment

What does Vidyard do?

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

Life as a Vidyardian:


You will have the opportunity to create your own destiny in your role by generating and managing your own projects and seeing the impact of your work.


At Vidyard you will work alongside the best and brightest in the industry. We hire carefully for technical expertise and cultural fit, and are proud of our team!


We never miss an opportunity to have fun. We host weekly social events in addition to holiday celebrations, sports teams, not to mention our legendary parties!

Perks & Benefits

We offer free catered lunches, free snacks and drinks, free on site massages, generous subsidies for health & wellness and continuing education, on top of competitive pay & health benefits.

We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Agency calls will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify human resources.