Extend Marketing Manager - Generalist at Auth0
Bellevue, WA, US
Auth0 is a fast-growing identity-as-a-service company headquartered in Seattle, Washington, with a distributed global team located in over thirty countries. Thousands of enterprises around the world use the Auth0 platform to implement authentication, authorization and related security functionality to speed their time to market, reduce their costs, and improve their security.
Auth0 is loved by developers and trusted by global enterprises. More than 500.000 unique users visit Auth0.com each month due to our compelling content and the functionality of our identity platform. Our mission is to simplify developers’ lives, improve security, and reduce identity TCO for our enterprise customers, by making identity simple, secure and extensible. We strive to maintain a welcoming and inclusive culture built on the principle of “No B.A.P.” (No BS, No A-holes, No Politics).
We are recruiting an entrepreneurial, creative, analytical and ‘all-around’ marketer to help us aggressively enhance the profile of Auth0 Extend.  Extend is a new cloud-based solution that offers SaaS builders an embedded customization experience for their users. Extend is separate from Auth0’s identity offering and run as a start-up within Auth0. We need a highly mature, poised and organized marketing professional with ambition and drive who is able to wear many hats and work in a fast-paced, dynamic environment. Reporting to the Director, Product Marketing,  you will be an integral part of the team that creates the plan, strategies and tactics to grow Extend’s presence in a new market space.


    • Regularly analyzing website data, reporting and making effective changes, including A/B testing where appropriate to maximize the success of certain Calls to Action.
    • Create high-impact sales enablement tools and marketing content, including collateral, demos, blogs, whitepapers, sales scripts and presentations.
    • Interview customers to produce case studies, customer quotes and references.
    • Do periodic competitive analyses on the Extend messaging and value proposition.
    • Work with others across the Auth0 extended team to see what can be leveraged across Sales and Marketing (e.g. growth tactics, SEO strategy, etc.).
    • Work with our Corporate Communications and PR firm to begin a strategy around Analyst Relations and Public Relations.
    • Put together an events strategy and help to staff and manage logistics and sponsorships for these events.
    • Engage in a continual process of feedback and testing around messaging for the customer personas that you will be defining.
    • Collaborate tightly with Product Management on all areas.
    • Experiment and test to figure out what works in terms of messaging, paid media, the website, events, etc.
    • Translate complex technical concepts and technologies into business-oriented and customer-centric value propositions.
    • Identify and develop opportunities to deepen relationships and improve customer retention, including product improvements, sales initiatives and marketing opportunities.
    • Develop customer personas.


    • Bachelor’s degree or equivalent experience. MBA or advanced degree a plus.
    • 3+ years in technical marketing, SaaS marketing, pre-sales or product management roles.
    • Comfortable with technology and understands developers.
    • Prior experience in identity and security technologies, APIs and web services preferred.
    • Excellent interpersonal, project management, and communication skills.
    • Strong presentation skills and the ability to communicate effectively with senior management and key customers.
    • Strong attention to detail and ability to juggle several projects at the same time.
    • Be an amazing team player and be willing to go above and beyond to win as a team.
    • Must be able to take initiative, follow-up and drive cross-departmental actions in order to meet challenging deadlines.
    • Able to drive effectively toward goals with little supervision and communicate effectively in a remote work environment.
    • Ability to gain ‘quick wins’ and drive to discrete goals in the face of ambiguity.


    • Bellevue, WA or remote.
Auth0 values diversity and inclusion and is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Auth0 participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.