CRM/Journey Manager at Zopa
London, GB
At Zopa, we’re shaping the future of finance.
 
We offer simple loans and smart investments that help people take control of their finances and do more with their money. In the 12 years we’ve been in business, we’ve helped more than 60,000 people lend over £3 billion to 246,000 UK consumers.
 
And our journey’s only just beginning. In November 2016 we announced our plans to build a next generation bank so that we can bring a greater range of smart, ethical finance products to even more people.
 
The CRM/Journey Manager will work within a cross-functional team to shape and deliver an effective communication strategy for our investment customers. From engaging and exciting them about the bank launch and new products, to testing and building our lifecycle communications. 
 
The successful candidate will work closely with copywriters, design, product in the investor team and across the business, including the centralised marketing team.
 
The candidate does not need to have experience of working in financial services but must be willing to learn about our products and have the maturity to be able to build deep customer relationships within a regulated environment.

On a day to day basis, this will mean this person will need:

    • A track record of defining and delivering multi-channel journeys across the customer lifecycle (at the moment we're quite web and email centric, so broadening our channels usage will be important)
    • To demonstrate a data-driven approach to understanding the effectiveness of customer journeys and campaigns (we have user-researchers that can help with this, but this person will still need to make the comms strategy measurable)
    • Excellent organisational and planning skills to manage the delivery of investor comms initiatives from ideation to execution with line management responsibility for the copywriter in the team
    • Confidence collaborating with a cross-functional team and knowing when to broadcast vs. seek input, to ensure ongoing stakeholder alignment
    • To be a problem solver, seeking out opportunities to raise the bar on investor communications
We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.