Business Analyst, Marketing at Zoosk
San Francisco, CA, US
Are you looking to join a team that strives to bring a positive, real-life impact to the lives of millions of people? At Zoosk, we have the tremendous and rewarding challenge of facilitating meaningful connections between over 40 million users worldwide and growing. Our users span 80 countries worldwide and exchange millions of messages in 25 different languages every single day.
 
As a Marketing Business Analyst, you will become a strategic partner to various business units, and provide recommendations to the business for customer growth. You will be responsible for driving the company's reporting capabilities, working with partner teams on ad-hoc analyses, and providing strategic support to the executive team. You will also be responsible for developing standardized metrics and reporting for the marketing organization that keep us informed and help drive smart decisions. Through your insightful work and attention to detail, you will be the go-to person for information about customers, channel performance and marketing-related insights.

What you’ll do:

    • Conduct in-depth analyses to improve customer acquisition, channel and campaign performance, as well as identifying new opportunities for growth.
    • Develop thoughtful insights that answer ‘why did it happen’ and ‘what should we do about it and what do we think will happen next?’
    • Help drive a more robust customer segmentation strategy; build predictive models on customer targeting, acquisition and churn. Track and analyze consumer behaviors to provide insights that help align marketing, product, customer success and finance.
    • Provide recommendations to improve performance and KPIs via dashboards, and scorecards.
    • Present performance, engagement insights and recommendations to the entire company.
    • Evaluate and implement new marketing and platform technologies.
    • Develop data roadmaps for marketing; collaborate with BI and Engineering groups to define and build new data infrastructure.
    • Manage project responsibilities across a variety of concurrent projects.

What we're looking for in you:

    • Bachelor’s degree in CS, Statistics, Business, Economics, or related field.
    • 2-4 years as an individual contributor performing quantitative analysis, preferably for an internet or technology company.
    • Preference for prior marketing analytics experience.
    • Ability to write and execute complex SQL queries, with other scripting languages a plus (Python, R).
    • Strong analytical, problem-solving, communication and collaboration skills.
    • Self-starter with a desire to learn and the ability to rapidly understand the business and its drivers.
    • Ability to handle conflicting priorities and meet deadlines.
    • Experience with front-end analytical platforms/tools such as Google Analytics, Adobe Omniture, Doubleclick, Facebook, Crimson Hexagon, Crashlytics, Tune, AppBoy, ComScore, SimilarWeb.
    • Experience with BI tools such as: Tableau, Datorama, Power BI.
Zoosk Core Values: Don’t stop caring. Be a doer. We’re better together. Speak up. We say no to the status quo. If there’s fun to be had, then have it.
 
While there is a lot to do, we also have a very open and collaborative culture and know how to have a lot of fun; frequent team and company outings, Hackathons, happy hour every Friday, daily catered lunches, health and wellness benefits, 401K matching, generous maternity/paternity leave policies, and flexible time off are just some of the ways we support our teams.
 
Zoosk is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.