Senior Marketing Manager - DACH


Berlin, DE
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Enterprise
  • Post Date: 05/06/2022
  • Website:
  • Company Address: WeWork, 175 Varick St, New York, New York, 10014, US

About Hibob

Hibob, the company behind the transformative platform bob, is helping businesses grow their people.

Job Description

About Us 

Hibob was founded to modernize HR tech. Hibob's intuitive and data-driven platform, bob, was built for the way people work today: globally, remotely, and collaboratively. 

Since its launch in late 2015, Hibob has achieved consecutive triple-digit year-over-year growth, and become the people management platform of choice for more than 1,000 modern, midsize and multinational companies who understand that a powerful, agile HR tech suite is mission-critical and a key driver of organizational success. 

Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon bob to help HR and managers connect, engage, develop, and retain top talent.

  • Disruptive SaaS Organisation 
  • Series C funded $274 M
  • Offices in New York, London (Shoreditch), Amsterdam, Australia, Tel-Aviv, and soon Berlin

About you

We’re in search of someone passionate about impactful events and field marketing. We are looking for a data-driven, creative, and experienced Event & Campaign Marketing Manager with solid event, campaign, and field marketing skills to join our Marketing Department and take part in building Hibob brand awareness and lead generation marketing activities. 

About the role

The HR Tech sector is on fire! This is an excellent opportunity to join a growing team in a global scaling company and really make an impact in the world of work.

This role will support Hibob customer acquisition by increasing audience awareness and driving engagement with our target accounts. We are looking for an expert passionate and creative in campaign orchestration and event execution. The ideal candidate has demonstrated success in producing, orchestrating, and conceptualizing multi-touch campaigns and events to drive lead acquisition, retention, and brand recognition across target markets. In addition, you have strong experience in utilizing various digital marketing tools and technology platforms.

This role will be a highly visible position within our global sales & marketing teams and reports to the Director of Marketing, EMEA. You will be contributing to the execution of our Account-Based marketing strategy, busy event calendar, and field marketing programs. In addition, you will be collaborating with cross-functional teams, including sales, digital marketing, and product marketing.

The role will include but will not be limited to:

  • Develop and execute marketing campaigns and plans for the DACH markets
  • Measure, quantify and optimize campaign performance and success
  • Conceptualize and manage both virtual and live events end-to-end, develop partnerships around events, and participate in industry events and conferences
  • Setting up Salesforce campaigns and reporting on performance
  • Build and cultivate relationships with key partners and influencers in the industry
  • Collaborate on content strategy (including localization/translation initiatives) and implement powerful and engaging content for distribution on the blog and website for lead acquisition
  • Contribute to our target audience development and develop branded marketing ideas for acquisition and engagement
  • Produce compelling sales enablement materials following field marketing events to support post-event outreach efforts 
  • Collaborate on partner co-marketing strategy and execution
  • Work directly with communications and content team to drive localized content and PR opportunities


  • Past experience developing and executing marketing campaigns and plans for the DACH markets
  • Proven experience managing both virtual and live events end-to-end, developing partnerships around events, and participating in industry events and conferences
  • Ability to work in a fast-paced environment
  • Experience working as part of a global team
  • Minimum 5- 7 years of event and field marketing experience
  • SFDC reporting experience is required
  • German speaker
  • Tech-savvy
  • Ideally have worked in the HR tech space before and have a good understanding of B2B SaaS.
  • Strong interpersonal skills and a compelling communicator
  • Proactive and a self-starter
  • Strong organisational skills

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